You may not know that the notes to NBC’s famous chimes are G, E, and C, but chances are you’d recognize the Peacock jingle in an instant. With that in mind, executives at the network decided to have some fun with their famous chimes and launched a national campaign calling for a 21st century reinvention of the 75-year-old television staple. To help drive the point home, NBC solicited some of its stars, including The Office’s Jenna Fischer and Heroes’ Masi Oka, as well as a handful of music luminaries who filmed individual eight-second spots entirely of their own creation.
The music-themed promos were shot in Los Angeles last week, featuring T.I., B.B. King, Bon Jovi’s Richie Sambora, The B-52’s, country star Clint Black, and the always eccentric Flaming Lips, who let EW.com sit in on their two-hour shoot atop downtown L.A.’s now vacant Park Plaza Hotel for this exclusive video. Naturally, the band’s noise-assault interpretation of the chimes was out there to begin with, but what really blew our mind was frontman Wayne Coyne’s tricked-out double-neck guitar, which, as a jab at rhythm-game obsessed kids, featured a twist on the Guitar Hero plastic axe. See for yourself below and watch for the NBC promos to start airing around Thanksgiving.
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I love the Flaming Lips! Wayne Coyne is a true artist.
Love the Flaming Lips – and dig the sly Entwistle tribute, too.
“that is hilarious” but no laugh?
Wayne Coyne is ridiculous. Only he would make a guitar hero controller that actually works as an instrument. Genius, or too much time/money, either way, makes for a pretty good wtf piece.
I love the lips but im gonna vomit from that camera work
only waine would come up with something like that.
I was there! I saw them from my rooftop and then met Wayne from the Flaming Lips….
Cool!
wayne sure knows how to put his A.D.D mind to work. i love this man.
Wayne and the Lips are always wonderful and up to any challenge! The Guitar Hero double neck guitar needed to happen, but only the Lips stepped up to do it. Wayne should have his own variety show on NBC!
that was a great clip. Flaming Lips are a fantastic and unique band. Wayne is so interesting and eccentric to hear from. Awesome.
I thought everyone knew that the NBC chimes were for General Electric Corporation. I mean, who hasn’t heard of GE, and know that NBC is in the GE Building?
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