Oct 13 2008 08:45 PM ET

Ratings: 'Desperate Housewives' three-peats vs. football but continues slide

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Who needs huge sweaty guys and muddy fields when you can watch Teri
Hatcher tackle Eva Longoria onto an impeccably landscaped suburban lawn? For the third week running (rushing?), ABC’s Desperate Housewives beat out NBC’s Sunday Night Football, this time by 900,000 viewers in the 9 p.m. hour, according to preliminary ratings data. Football’s match between the New England Patriots and San Diego Chargers averaged 13.4 millions viewers from 8-11 p.m., while Fox’s Game 3 of baseball’s National League Championship Series drew in 8.6 million from 8-10 p.m.

Despite its big win over football, Desperate Housewives and its 10 p.m. followup, Brothers & Sisters, both lost viewers for the second consecutive week. Housewives dipped from 15.5 million viewers to 15.3 million, while B&S dipped from 12.3 million to 10.1 million (down 18 percent).

Over at CBS, after a big ratings spike last week for The Amazing Race 13 (its second episode reached 13.4 million viewers, compared to 10.3 for the season premiere), it averaged only 9.2 million last night. CBS’s The Unit (9.1 million) lost 1.5 million viewers from last week, but Cold Case increased to a 10.9 million average compared to last week’s 10.7 million.

As for The CW’s freshman series, Valentine averaged 1 million viewers (last week: 1.1), while Easy Money lost 35 percent of last week’s 1.1 million viewership, drawing in only 752,500 pairs of eyes.

More TV News:

Desperate Housewives recap

Brothers & Sisters recap

Desperate Housewives sacks football in ratings

The Amazing Race 13 recap

Easy Money TV preview

Valentine TV preview

Comments (1-12) of 12 Add your comment

  • claire

    Even though both DH and B&S did have a drop, both are still in the top 20 (DH in top d, B&S in top 15). It’s a powerful one two punch for these two shows that makes Sunday a great night for tv. ABC really has Sunday nights locked up with these two fantastic shows!

  • claire

    Even though both DH and B&S did have a drop, both are still in the top 20 (DH in top 5, B&S in top 15). It’s a powerful one two punch for these two shows that makes Sunday a great night for tv. ABC really has Sunday nights locked up with these two fantastic shows!

  • Sheila

    Why is the CW wasting money on Sunday night programming?? Stick to running repeats of their Mon, Tues and Wed night shows fix everyones TiVo issues and save some money. Makes sense to me!!

  • DJ

    “Housewives dipped from 15.5 million viewers to 15.3 million (a 17 percent loss)”
    I think your math is wrong. A 17 percent dip would be closer to a 2 million decline in ratings, (about 13.5 million.)

  • DJ

    I think your math is wrong again. You mention DH beat out football by 2.2 million viewers. Football had 13.4 million viewers. 2.2 + 13.4 = 15.6 million viewers. Yet, you state DH had 15.3 million.

  • B-

    Ratings have been really wonky this season. I still don’t understand how as technology progresses the ability to measure audience impressions via the cable box (and not faulty Neilsen statistics based on a handful of homes) isn’t widespread. The stats don’t work anymore. They may have before, but with so many viewing options now it would be better (in the interest of survival) if ratings were measured another way.

  • matt

    Completely agree with everyone here. From America’s Home Videos to Extreme Home Makovers, Desperate Housewives, and Brothers & Sisters, its the best lineup of tv in one single night and the fact that they pull big enough numbers to thwart NFL and MLB speaks volumnes. What’s scary for the other networks is that when baseball and football seasons are over that powerhouse lineup really skyrockets in the ratings. Sunday is the best night of tv but Thursdays with the addition of Life On Mars has to be a strong number two. Already we have great shows in Ugly Betty, Grey’s Anatomy, and a fading but still strong CSI. Life On Mars is so cleverly written I wouldn’t be surprised if it isn’t the new number one show in America by this time next year, if it keeps up the pace of the overwhemlmingly strong premiere. The big delimma now is when you’re the network loaded with highly rated programming and critically highly regarded shows where on the schedule do you fit in LOST, The Bachelor, and Scrubs?

  • Jimmy

    900,000 viewers in NOT a big victory over football. The game is a 3 hour block. It was a blowout so it had to lose viewers along the way. The next better match up will beat the boring housewives.

  • graeme

    That is really strange ratings flucuations for The Amazing Race. I wonder what’s going on there.
    It’s amazing how low everyone’s numbers are this season. People aren’t simply watching the shows when they actually air, which is exactly what I do. I’m rarely seeing a show when it’s actually airing.

  • Taylor Graham

    I don’t know where Barrett is getting TAR’s 13.4 million figure from. Last week it got 11 million and a 3.4 among Adults 18-49.

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