Feb 20 2008 08:19 PM ET

MC Hammer, Ja Rule shop reality shows

How do you resurrect a forgotten rapper’s career? Why, take it to
reality TV, of course. Following the success of MTV’s Run’s House and
Snoop Dogg’s Father Hood, we hear MC Hammer is shopping a series that will
showcase the highs and lows of life after superstardom. The onetime Surreal Lifer is talking to several networks, while also preparing to launch dancejam.com, a user-generated dance video site, but has yet
to sign a deal. And he may have to get in line: Ja Rule, Master P, and
even Kevin Federline are also pitching reality programs. Says one
development exec: “It’s insane how many calls we get from rappers
wanting their own TV shows.”

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