Oct 17 2007 10:22 PM ET

Legend launches new label, new star

Categories: Music, Music Biz
Legend_l

Three years ago, Kanye West introduced the world to John Legend. Now Legend is paying the favor forward. The multiple Grammy winner is starting his own label, Homeschool Records. His first signee is Estelle, a 27-year-old British singer/rapper whose debut album, Shine, drops in February. (Shine is a joint venture with Atlantic.) Based on tracks Legend played for EW, Estelle’s sound is a quirky blend of pop, soul, and hip hop, courtesy of producers will.i.am, Mark Ronson, Wyclef Jean and Swizz Beatz. The first singles are likely to be the flirty, futuristic “Wait A Minute” and “American Boy.” The latter features guest lyrics from, you guessed it, Kanye West. — Simon Vozick-Levinson

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